the deltaTraffic weblog

1) Purpose of Business – the business object. what is this money making machine look like? why invest money / resources (time & goodwill) into this object?
2) Market Assessment – the outside world / paragraph + evidence ( supporting up to date facts and figures )
3) Financial

• 
  A) Primary Yield (Turnover)
  B) Primary Startup + Running Cost(s)
  C) Primary Current Cashflow / “in the bank”
  D) Derived Excess (“profit”) = A minus B
  E) Derived Total Investment neccesary = C minus B
  

4) SWOT
5) PERT / Biz Evolution / growth
6) Partners / Affliates
7) Marketting Strategy – demographics,
8) Pricing